Meraki Beauty Bar

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Located in Burnaby, Meraki Beauty Bar specializes in semi-permanent makeup, such as lip blush, eyebrow tattooing, eyelash extensions, tattoos, tattoo removal, and training in semi-permanent makeup and eyelash extensions. The brand is known for providing high-quality services using only the best products for a flawless result. Despite having a loyal customer base, the company sought to expand its reach and attract new clients.

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Challenges:

Meraki Beauty Bar was specializing in micro-blading and lash extension and aesthetics training, and the owners needed to increase brand recognition on a larger scale in the Lower Mainland while highlighting how their services make life easier for customers.

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Meraki Beauty Bar's main objective was to increase brand recognition and remind customers how they make their lives easier. They enlisted the help of Muse For Media to develop a brand story and positioning that would accurately reflect their identity and values.

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Muse For Media started by analyzing the brand's strengths and weaknesses, studying the competition, and understanding the target audience. They then worked closely with Meraki Beauty Bar to develop a new brand story and messaging that would effectively communicate their unique value proposition to potential clients.

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To make the video ads more persuasive, Muse For Media created two separate compelling and informative Facebook video ads that highlighted the brand's unique selling points. The scripts were designed to appeal to the target audience's emotions, showcasing the brand's ability to provide high-quality services that enhance the client's natural beauty.

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Muse For Media sourced videographers to capture the beauty and uniqueness of Meraki Beauty Bar's services. They also hired models to showcase the brand's services in a real-life scenario.

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To expand the brand's reach, they created and ran Facebook ads that targeted potential clients in the Burnaby area. They also developed a branding strategy that included values and positioning to make the brand stand out in a crowded marketplace.

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Results:

The collaboration between Muse For Media and Meraki Beauty Bar was a huge success. The new brand story helped attract new clients and accurately communicated their unique value proposition while creating a memorable brand image. The persuasive copywriting on the ad campaigns effectively highlighted the brand's strengths and created a sense of trust and reliability with potential clients.

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The brand's social media presence grew, with increased followers, engagement, and brand awareness. The Facebook ads resulted in a significant increase in new clients and revenue for the brand. The branding strategy helped Meraki Beauty Bar stand out in a crowded marketplace, making it easier for potential clients to connect with the brand and understand its unique value proposition.

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Conclusion:

The collaboration between Muse For Media and Meraki Beauty Bar resulted in a complete overhaul of their brand image and messaging. The new brand story and copywriting style helped attract new clients, accurately communicate their unique value proposition, and create a memorable brand image. Muse For Media is proud to have been a part of this project and looks forward to continuing to help Meraki Beauty Bar achieve its goals.