Andrew Wilson Design

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Andrew Wilson Design is an interior design company situated in Vancouver, BC specializing in crafting customized spaces that are reflective of their client's personalities and styles.

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The founder, Andrew Wilson, possesses extensive knowledge in art and design, which he utilizes to create unique and elegant interiors. The company's signature style is characterized by the use of rare materials sourced from historical parts of the world, collaborating with specialized artisans, and incorporating unique antiquities.

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Challenges:

Despite possessing an impressive portfolio of work that spanned three decades, Andrew Wilson Design faced difficulties communicating its portfolio to potential clients due to the absence of a website and inadequate branding that failed to reflect the brand's positioning. Additionally, the brand story and messaging did not accurately represent the company's identity and values.

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To tackle these challenges, Andrew Wilson Design sought the assistance of Muse For Media to develop a fresh website and establish a brand story and positioning that accurately reflected their identity and values. Muse For Media conducted an extensive analysis of the brand's strengths and weaknesses, studied the competition, and understood the target audience.

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Andrew Wilson Design had completed many large-scale projects that showcased their unique design style and exceptional attention to detail. However, these projects had already been sold, and with new owners, making it challenging to capture photographs for the website portfolio. Despite this challenge, the team at Muse For Media was resourceful, utilizing the available photos to create a visually stunning website that accurately reflected the designer's aesthetic and unique style. They worked closely with Andrew Wilson Design to select the best available photos and highlighted them through high-quality visuals and persuasive writing.

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Results:

The collaboration resulted in the development of a new brand story and messaging that effectively communicated the brand's unique value proposition. The website redesign showcased the brand's impressive portfolio of work, featuring high-quality images that highlighted the use of rare materials and custom furniture that the company is known for. 

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Muse For Media crafted compelling and informative content that emphasized the brand's unique selling points to make the website more persuasive, and appealing to the target audience's emotions. The copywriting highlighted the brand's ability to create personalized spaces using rare materials sourced from historical parts of the world and collaborating with specialized artisans to create one-of-a-kind designs.

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Muse For Media also sourced multiple professional photographers specializing in interior photography to create captivating images of the designer's most recent work.

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Conclusion:

The collaboration between Andrew Wilson Design and Muse For Media resulted in a complete overhaul of the brand's image, website, and messaging. The new brand story, website design, and copywriting helped the brand attract new clients, accurately communicate its unique value proposition, and create a memorable brand image.